Research value:

Purpose of mystery shopping is to find out on-site purchase experience. This method can provide sales and trading insight into the implementation process. At the strategic level, mystery shopping study can provide strengths, weaknesses, opportunities and threats and other aspects of a comprehensive assessment to help ensure the consumer experience to meet customer needs.

Methods:

- Quantitative Research: Mystery shoppers (sales and after-sales service)
- Qualitative research: accompany purchase

Application in:

Mystery shopping study can be widely used in many industries
Mystery Shopping can identify on site problem from customer point of view

Applications:

In the fast moving consumer goods (FMCG), pharmaceutical, automotive, IT & Telecommunications, mobile phones, home appliances, software applications, entertainment and other industries