Research value:

Provide brand health and promotion performance evaluation services, and refining the core demands of brands and products, and development and promotion of programs and implementation plans

Testing and Evaluation of the media help you develop advertising strategies and assess advertising effectiveness. Research models include brand competition, brand image & brand positioning model, advertising media selection model, model of advertising effectiveness, marketing effectiveness evaluation models which have been used in many research projects.

Methods:

- Qualitative research: face to face interview, FGD

- Quantitative research: Quantitative consumer research, media monitoring, user behavior monitoring

Application in:

Brand position
Brand extension
Brand competitiveness
Brand value
Ad-Test and evaluation

Applications:

We have success experience in the fast moving consumer goods (FMCG), automotive, pharmaceutical, IT & Telecommunications, mobile phones, home appliances, software applications, entertainment, etc.